Camiel bulder

A freelance brand strategist from Amsterdam.
Brands and agencies generally work with him on projects involving:

  • brand development

  • branded content platforms

  • recruitment campaigns

  • government tenders

work

Deutsches museum

The largest science museum in the world has exhibits on nearly every topic imaginable, which makes it nearly impossible to create narrative focus in communication. Deutsches Museum therefore turned breadth into its greatest asset. "ALL IS SCIENCE" invites visitors to explore the endless connections and progressions within science and technology.

with: Kesselskramer


citizenM

citizenM opened more than ten new hotels in US cities in less than five years. In order for brand awareness and reputation to stay ahead of its expansion, this campaign broadcasts its unique hotel philosophy nationwide. It showcases citizenM's pioneering spirit, and how its concept of affordable luxury revolutionised the hospitality industry.

with: Kesselskramer


Schiphol

Staff shortages after Covid caused hour-long waits and downscaled flight schedules at Amsterdam Airport Schiphol. At least 850 new security agents were needed within six months. A candidate-first recruitment campaign generated over 1,000 unique ads and a dozen landing pages. Each highlighted benefits of the job for a specific target audience. The campaign attracted over 16,000 applicants, resulting in nearly 1,800 hires—double the original goal—well ahead of the busy spring holiday season.

with: Jobsrepublic


Reverb by hard rock

Hard Rock Hotels & Casinos developed a new select service concept which would echo the core values of the parent brand while appealing to the needs of a modern, 21st-century audience. Reverb aims to bring people together through the power of music in every element of its design or communication.

with: Kesselskramer


Carbonfix

The CarbonFix Foundation invests in climate solutions without seeking financial returns, measuring success through emission reductions. Despite dealing with technical and financial matters daily, the brand stands out by using clear and simple language. CarbonFix initiates positive chain reactions, like tipping the first domino in a long row.


Esporão

Esporão is a Portuguese wine brand celebrated for its commitment to sustainable production practices. The "Slow Forward" brand positioning expands the benefits of a slower production process to a broader life philosophy. It counters the rush of modern life and suggests that slowing down isn't just an alternative but a superior path forward.

with: Kesselskramer


Audi

Good car technicians do not send out job applications, so Audi shifted from traditional to proactive recruitment campaigns focused on building long-term relationships with potential candidates. This approach allows Audi to engage with technicians on a more personal and informal level, via special events at dealerships or offering a test day on the job.

with: Jobsrepublic

...and several other brands:

113 SUICIDE PREVENTION - AER LINGUS - BEVER - COMITE 4 & 5 MEI - DIAGEO - EBAY - ECOVER - ING - GATORADE - GREENPEACE - KNRM - KROLLER MULLER MUSEUM - LEBARA - DUTCH MINISTRY OF HEALTH - ONVZ - SAMSUNG - SETAPP - T-MOBILE - VODAFONE - WOMEN INC.

get in touch

[email protected]
+31(0)624997165